Marketing is a tough gig - especially these days when the noise in the marketplace is overwhelming. It seems almost impossible to reliably get your customers (or prospective customers) attention.
In his book Youtility, author Jay Baer has identified two clear paths to driving engagement - you can either be Amazing (as in viral videos, etc.) or you can be Useful. Not everyone can be amazing...and there's too much luck involved to make it a consistent strategy, but anyone can be Useful.
Join our next meeting, discuss the ideas in Youtility by Jay Baer, and take away actionable steps to improve your business.
What to expect?
Business owners and professionals will discuss key ideas and themes from a great business book and discover how to start applying those ideas right away. No, you don't have to read the book to attend!
We'll cover the key points, have a great group discussion and get you on your way. You'll walk out with a several page summary, some new knowledge, and introductions to like-minded business owners and professionals who also want to learn and be successful!
Greater Hamilton Chamber
201 Dayton Street
Hamilton, OH 45011
PARKING: Please note that parking is available in St. Julie's Church parking lot and on-street parking is available on Second Street and Dayton Street between Second and Riverfront Streets. (no meters on those streets)